Before starting your link-building strategy, you need to know how to network. You can accomplish this through PR and HARO, writing guest posts and exchanging links. Charlie Tatum, the owner of Fort Worth Optimism, approaches his link-building strategy very much like PR. He looks for opportunities to receive links and features in high-authority publications. In this way, he gets more traffic to his site and makes more money than he could in any other way.
Reach Out for Links
The most important link building strategy is to be relevant. Your content should be more valuable to your target audience than your competitors’. Research the page ranking for the targeted terms and write content accordingly. The hardest part of link building is promotion. You need to convince people to link to your site. You can learn more about this strategy from Eric Ward, an esteemed SEO and link building thought leader. He says that you should approach link building as if Google will disappear tomorrow.
o Replace broken links with new ones that are relevant to your niche. Broken links are 404s. Make sure to send these broken links to the page owner. If possible, offer a resource guide that explains your topic in greater detail. If the webmaster does not agree, simply remove the link and replace it with a new one. You’ll get more backlinks from the page.
Contact Those You Link To or Mention
There are several ways to contact those you link to or mention, but the most effective are usually correlated with content marketing and outreach to other websites. These methods are particularly effective when you want to promote a new service or product, but they also help you build relationships with influential players in the industry. Long-term relationships with these organizations will ensure your business is viewed as an authoritative source, and they may be willing to help you with writing a piece.
In addition to contacting those who have removed your link, you should follow up on branded mentions as well. These are instances where a website mentions your brand, but does not include a link to your site. To find such instances, you can use tools such as Ahrefs, Majestic, and SEMRush to trace lost links. Once you have identified these websites, make sure to contact them and replace them as soon as possible.
Guest Blogging
In addition to delivering fresh content, guest blogging can also improve your website’s PageRank. While the goal of guest blogging is to attract new traffic and get backlinks, there are a few tips you should follow to improve your results. First of all, it’s best to avoid the trap of thinking of guest blogging as just another link building strategy. Rather, focus on providing value to your guest and making your content authoritative. https://backlinkboss.com/link-building-services/
Once you’ve been accepted as a guest blogger, you should be proactive about promoting the posts on your own site. Blog owners love a guest blogger who sends new readers their way. If possible, reply to comments left by visitors, as this builds trust and authority within the industry. Always measure the traffic you receive from guest blogging to see which posts are working best. The best way to measure this is by creating an Advanced Segment in Google Analytics.
When writing your guest post, be sure to look for a high domain authority website. These sites typically have a domain authority of 50 or more. Besides having a diversified audience, high-domain authority websites have connections to industry influencers. Guest blogging on such a website can help your site’s ranking on search engines. You can pitch your guest post idea through email, social media, or even by phone.
Try to Find Bloggers
Besides guest blogging, one of the best ways to build links is through controversy. People tend to share content that makes them think. The content can be called a rant, think piece, or whatever you want to call it. Be sure to provide facts to back up your arguments. Controversy can be good for link building, as long as it does not hurt the blogger. For example, if your product is a web hosting service, you can ask the company for a link from their site.
Secondly, social media is a great way to find influential bloggers. Influential bloggers often like to be mentioned by others on social media. This will increase their perceived authority in their audience. They may even link to your website! Therefore, you should use social media to find bloggers and inform them about the mention. However, remember that you shouldn’t just follow influential bloggers on social media. The more people your content receives, the more likely it is to get links from them.
Podcast or Text Interviews
You may be wondering how podcasting can help you gain more link juice for your website and blog posts. Well, it actually works! You can start a podcast on your existing website and promote it on other sites as a guest. When people listen to your podcast, they are more likely to search for your brand name on Google. And, if you have an audience, you can also make an appearance on your own podcast.
It is important to remember that podcasting and text interviewing have their own unique rules and regulations. The United States’ public domain policy states that unpublished works written by authors who died before 1936 are in the public domain. However, in countries such as Australia, unpublished diaries might still be subject to copyright. Therefore, it’s crucial to understand the laws surrounding copyright when using podcasting and text interviewing as a link building strategy.
Use Infographics
A popular method of building links through content marketing is by using infographics. Infographics are great for presenting complex data and breaking up the monotony of text-only presentations. They have been shown to increase audience engagement by 30 times and are more likely to be shared. To make the most of this medium, you must learn how to create an infographic for your business. Here are some tips to help you create your next infographic: https://backlinkboss.mystrikingly.com/
Publish infographics on your website to increase link building. Include relevant keywords in the text and place additional links in the infographic. Be sure to write a custom intro for your infographic. Bloggers may delay publication of your infographic. In that case, use Reverse Image Search to identify other websites that have used your infographic. Another way to track the backlinks is to use tools to track the number of backlinks the infographic has received.
Influencer Marketing
The best way to gain links from influential people in your niche is to build relationships with them. You can use tools like Followerwonk to find influencers in your niche and then engage with them. Build relationships with them by sharing their content and conducting online interviews. Don’t make it all about links though – the influencers you want to build relationships with are getting flooded with requests from all over the web, and you’ll quickly get lost in the noise.
Guest posting is another way to gain links. You can target influencers in your niche by writing guest posts, but most guest posts don’t allow you to include your own link. Instead, link to relevant content. Remember to include your NAP when you write guest posts. Make sure to include a link to your homepage in your bio so that the influencer can see it. Your link will be shared by influencers’ followers on their networks.
Utilize Social Media
One of the most popular misconceptions when it comes to link-building is that social media doesn’t count as a source of links. In reality, social media does have a major impact on the link-building process, and is an important part of your SEO strategy. Although Google doesn’t count social media signals, it does have other implications for link-building. This article explores the ways in which social media and SEO work together to help your website rank higher.
Social media is an excellent tool for link-building because it allows you to listen to people. Not only are you able to identify customers and competitors, but you can also identify influential people within your industry and local news sources. You can also engage with these individuals and leverage their popularity for your business’s benefit. To use social media for link-building, follow these people and make sure to engage with their followers. When it comes to link-building, social media can be a great option because it costs a fraction of the cost of traditional methods.